The story is that of Johnnie LeMaster, a pretty average major league baseball player who suffered the wrath of the fans. In 1979 Johnnie had been subjected to months of jeering and booing from his own fans, becoming the scapegoat for his team’s poor performances. Even when he would just stick his head out of his dug out he would be roundly booed.

Now there is obviously only so much you can do as a player, you can’t moan or whinge to the crowd, you can’t boo them back, so what did Johnnie do?

In an act of genius self-depreciation he decided to sew the word ‘boo’ on his back in place of where his name should be. In his own words, “then every time the crowd booed me they would be cheering my name”.

You got to love that thinking.