Opinion

Brand and Branding – an experiment

Brand and Branding, what’s the difference? Well we’d like you to tell us.

We are giving a talk on brand and branding at Thread Bristol on 26th May and as part of that talk will be presenting findings from an (admittedly very unscientific) experiment.

If you would like to take part then please respond to the three questions below. You can send either words or links to images, and the response should only take up minutes of your time (we know you’re busy people).

1. what comes to mind when you think of the Nike branding? (Please send only 1 image/word)

2. what comes to mind when you think of the Nike brand? (Please send 3 images/words. These can be anything that comes to mind, such as emotions, memories, products, adverts, etc)

3. what comes to mind when you think of the Nike brand 15 years ago (2001)? (Please send 3 images/words. These can be anything that comes to mind, such as emotions, memories, products, adverts, etc)

If you could send your responses with the question number indicated, along with your name, that would be great.

We will be sharing the (unscientific) findings of our experiment after the talk in June. Thanks so much for your help.

Opinion

Brand & Branding – our findings

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