Ok, we’ll say it – there are very few sources of intelligent insight into brand.
Yes there are plenty of blogs and websites where you can find out about recent campaigns, or industry news, or launches of new visual identity systems, but when it comes to sources of insight into what brand is, how it works, why it is important these are few and far between.
This is precisely why we want to share some of our favourite sources of brand insight, one of which is Branding Strategy Insider.
This daily content is written by many of the leading thinkers (and doers) in brand and marketing across the globe. Authors include Derrick Daye, Eric Schulz, Mark Di Somma, Geoffrey Colon and Mark Ritson. Needless to say, the wealth of experience and expertise on here is invaluable to anyone wanting to learn more about brand.
Keep people interested with a brand in process
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