Understand brand in a digital age

Innovative thinking is essential to understand how people relate to brand in evolving economic, social and technological landscapes.

We continually look for education on brand, and then share this knowledge with others by regularly speaking, commenting and lecturing. Intuitive thinking – informed by experience, knowledge and information – is central to new ideas and moving business and brand strategy into the network age.

Keep ahead of your competition through intelligent and informed insight on brand from academia and industry experts. Our own comment on brand has been included in respected sources such as:

Opinion

Take those ‘mega-brand’ blinkers off

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Book

The Rebel Sell: How the Counter Culture Became Consumer Culture

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Industry expert

What is a brand?

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Industry expert

Palmers FC – #5brandquestions

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Opinion

If you’re not the best, know where your value lies

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Keep people interested with a brand in process
Keep brand simple. Talk to us

Shape a brand that interests people

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