Design Week asked us, ‘What’s your favourite audio logo/sound accompanying a logo of all time?’, so we told them.
“Sitting in a cinema, the lights have gone down, and from the darkness appears a lion’s head which gives two loud roars. To me, this sound indicates that I’m about to be transported to another place, at least for the duration of the film.
However, a lion’s roar not being an entirely unique sound, the MGM audio logo must work in association with other elements of the brand and experience. If I heard a lion’s roar coming out of the darkness, and I wasn’t in a cinema or watching TV, I might feel differently.”
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