Our favourite brand sounds

Design Week asked us, ‘What’s your favourite audio logo/sound accompanying a logo of all time?’, so we told them.

“Sitting in a cinema, the lights have gone down, and from the darkness appears a lion’s head which gives two loud roars. To me, this sound indicates that I’m about to be transported to another place, at least for the duration of the film.

The MGM lion’s roar acts as a signifier for memories, associations and feelings – memories of happy times and associations with great films.

However, a lion’s roar not being an entirely unique sound, the MGM audio logo must work in association with other elements of the brand and experience. If I heard a lion’s roar coming out of the darkness, and I wasn’t in a cinema or watching TV, I might feel differently.”


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