Opinion

Take those ‘mega-brand’ blinkers off

Shaping and communicating your business brand does not mean trying to replicate what very large, global corporations do with their brands. If your business is not at the scale of a Coca-Cola or Apple, then why worry about trying to communicate your brand the ways they might do.

Develop your brand in a way that works for your business and audience.

Sometimes you just need to get someone to help you take those ‘mega-brand’ blinkers off.

Opinion

Brand – all it takes is to believe

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Keep people interested with a brand in process
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