Brand development and brand building has always been shrouded in mystery, despite the best efforts of brand gurus across the world. Anne Miltenburg, a brand developer based in Nairobi, created the Branding Toolkit for Changemakers to help social entrepreneurs build stronger brands for their ventures.
The toolkit demystifies the branding process through an analysis of the anatomy of successful brands, 12 case studies of successful brands in the realm of social impact and sustainability, and offers 20 tools and exercises to build your own brand and design your own brand strategy.
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