Opinion

The value of early-adopters

Early-adopters are those people who connect with what you’re doing as a business and want to become a part of it in its very early days. They validate what you’re doing, and show others that there might be a value to them in what you’re doing too.

Hang on to your early-adopters – they’re the ones that can turn you from a fool dancing alone on a hill to the founder of a huge movement.

Opinion

Celebrity brand ambassadors? The future is celebrity brand investors

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