Is your brand encouraging people to think, feel or do something?
We help shape three things for your brand; how you’re remembered by people, what you mean to people, and the experiences you can bring to people.
Your business success is dependent on encouraging desired behaviours from people –internal (employees) and external (audience). So let’s do that.
Introducing
A deep knowledge in brand, strategy, business leadership and marketing, we consult with global businesses to fast-scaling startups, across a myriad of industries (both B2B and B2C), with diverse business objectives and target audiences.
Alongside consulting, we bring our experience to screen and stage, with writing, speaking and lecturing engagements.
Consulting
Decades of professional experience in brand diagnosis, strategy, realisation – improving experience, empowering culture, achieving business objectives.
Clients have included:
Aardman Academy, Arctic Iced Coffee, Arsenal FC, Batiste (Church & Dwight), Brothers, Capula, Chelsea FC, Cranswick, Cision, EMI, Granger Reis, Life:Style, Lord's, Manchester United FC, Manchester City FC, Kavli (Primula), London Designer Outlet, Malvern College, Momentum Pictures, National Football Museum, Paramount Pictures, PWR Events, RFU, Smidge, The Football League, The Humble Co, University of Westminster, Wimbledon.
Writing
Academic expertise including an MA Brand, Communication & Culture (Goldsmiths, London) and MW Mini-MBA Marketing, and extensive writing on brand, strategy & marketing.
Writing credits include:
Brand Perfect, Branding Strategy Insider, Branders magazine, Creative Review, Design Week, Marketing Week, The Drum, The Guardian, Transform, WARC.
Speaking
Many years of experience speaking all over the world – from Australia to Malawi, USA to India. Whether it’s a podcast or presentation, online or in-person, we’ve been there and can be again.
Speaking engagements include:
100% Design, BBC World Service, Brand Builders Summit, Entrepreneurial Spark, Glug, Institute of Marketing in Malawi (Malawi), IsolatedTalks, Let's Talk Branding podcast, The London Design Festival, NPR (USA), Radio National (Aus), Strategy Sessions podcast, Sweathead podcast (USA), Thread Bristol, WARC podcast, ZeeMELT conference (India).
Lecturing locations include:
Goldsmiths UAL, Hyper Island, UWE Bristol, West Chester University of Pennsylvania (USA).
We know everything should come from the ‘brand’, but we haven’t defined an internal culture nor a way of externally communicating.We know we should tell our ‘story’, but we lack a narrative that explains what our business does or why we exist.We know we should have one ‘voice’, but our sales pitches, PR and marketing feel totally different from one another.We know other companies who do what we do, but we don’t know how to identify our real competition nor how we measure up or stand out against them.We know who our customers are, but we haven’t really defined who our audience is nor how we reach them.We know what our products are, but we have no idea how they really relate to each other.We know our marketing communication is important, but we don’t know how it’s performing.We know brand is important, but we don’t understand how to measure its impact on the business.We know we need a brand strategy, but we don’t really get strategy even though we are seasoned marketers.Questioning
We understand brand is a difficult topic, on which there are many questions. Do any of these ring a bell to you?
If you’ve any questions about your brand, story, or voice. Your competition, audience, or products. Your performance, measurement, or strategy.
Give us a call, or send a quick email, and we will get back to you.