An amazingly prescient book, written over 30 years ago, introducing the ‘Third Wave’ (The First Wave – Agricultural revolution, The Second Wave – the Industrial civilization, The Third Wave – the digital age). Toffler introduces us to the idea of the ‘prosumer’ and the collapse of the producer/consumer dichotomy. This book was so far ahead of it’s time it’s unreal.
Synopsis:
“The Third Wave” makes startling sense of the violent changes now battering our world. Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today’s dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of twenty-first-century democracy.
Reference:
Toffler, A. (1980) The Third Wave, London: William Collins Sons & Co Ltd
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