Industry expert

What is a brand?

The question of ‘What is a brand?’ may well be often asked in 2016, but it is certainly not a new one.

In this presentation video Jeremy Bullmore and Stephen King of J. Walter Thompson attempt to explain what a brand is and what relevance it has to both business and people.

Although how brand works has evolved, particularly in regard to what technological advancements have enabled, many of the messages in this video are as just relevant now as they were when this was made over 40 years ago.

Video © J.Walter Thompson Company Limited 1974


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